What it is: A long-wear, high-pigment liquid lipstick that has a smooth, matte finish and all-day, lightweight comfort.

Ingredient: Free of parabens. This product is also vegan and cruelty-free.

What You Need to Know: This is the liquid lipstick that started a revolution. The creamy formula glides over lips like a gloss and sets to a true matte finish, plus it’s packed with natural moisturizers including vitamin E and sunflower seed wax.